The Reimagined Series 2026 // Wearable Art Collection Design & Curation: The BluePrint LAB
THE AETHERIUM BLOOM: RED DOT CREATIVE STANDARD

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Our Story

The Artefact Guild · A division of The BluePrint LAB,
founded by Sidney Allo

Our Heritage

Founded in Parkes, NSW, The Artefact Guild emerged from The BluePrint LAB - an innovation studio dedicated to the intersection of cultural iconography and contemporary artistry. We create limited‑edition wearables that function as personal artefacts: museum‑grade prints, blockchain‑verified provenance, and designs that inscribe signature status onto fabric.

Every piece is a dialogue between past and future. From the stained‑glass reverence of Elvis Reimagined to the holographic echoes of ABBA Reimagined, our collections are curated for collectors, festivals, and institutions worldwide. We are custodians of memory, translating cultural moments into garments that endure.

The BluePrint LAB studio

Sustainable

GOTS certified organic cotton, ethical production

Verifiable

Blockchain digital twin & perpetual ledger

Museum‑Grade

Archival inks, conservation standards

Collector Focus

Limited editions, numbered certificates

Sidney Allo, Founder

Sidney Allo

Founder & Creative Director, The BluePrint LAB

Sidney Allo is a designer, curator, and technologist whose work explores the threshold between artefact and apparel. With a background in museum conservation and digital innovation, he established The BluePrint LAB to reimagine how we wear cultural memory. His split-face iconography-merging stained-glass tradition with gilded opulence-has become a signature of the AETHELRED AV Festival Series.

Under his direction, The Artefact Guild has partnered with museums, festivals, and corporate collectors to deliver pieces that are both intimate and monumental. “We don’t just make shirts,” Allo says. “We issue wearable artefacts - each one a signed, numbered, and verified fragment of a larger story.”

Milestones

2023

The BluePrint LAB founded

Studio established in Parkes, NSW, focusing on digital print innovation and archival techniques.

2024

First AETHELRED AV Festival Series

Launch of Elvis Reimagined at Parkes Elvis Festival.

2025

Museum Store Program launched

Partnerships with three museums, introducing the Museum Specimen collection.

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