A D2C platform for museum‑grade wearable art. Curating fragments of story from the world's most compelling creative voices.
The ARTEFACT Guild is not a single‑product brand. It is a direct‑to‑collector platform for museum‑grade wearable art — curated from the world's most compelling creative voices, institutions, and cultural moments.
Our inaugural collection, Elvis Reimagined · The PARKES Series, was born at the 2026 Parkes Elvis Festival and is now being carried to Graceland for the 50th Anniversary in 2027.
Future collections will feature collaborations with artists, designers, galleries, and museums — each piece carrying its own provenance, its own story, its own fragment of legacy.
One word. Three legacies. The Spirit (Elvis Festival). The Science (The Dish). The Foundation (The Birthplace of Australian Federation).
"The split face: stained glass on the left (faith), gold on the right (legacy). A portrait of a man who lived between the sacred and the iconic — and never fully belonged to either world."
This piece holds both.
EXPLORE THE PARKES SERIESEvery piece carries a story — born in a specific place, rooted in a specific moment. From Parkes to Graceland, each artefact is a fragment of cultural history.
Museum‑grade archival inks. GOTS‑certified cotton. Individually numbered certificates. Every piece is engineered to endure — not for a season, but for a lifetime.
Wearable art designed to be collected, not consumed. Each piece is a conversation starter, a relic of a moment in time, a fragment of story worn against the skin.
The ARTEFACT Guild is building a platform for the next generation of collectible art. Future collections will feature collaborations with leading artists, designers, galleries, and museums — each piece authenticated, numbered, and blockchain‑verified.
This is not fast fashion. This is slow design — a wearable archive of contemporary art.
JOIN THE COLLECTOR'S CIRCLEThe ARTEFACT Guild is the consumer brand of The BluePrint LAB — the creative studio behind the collection. The LAB is where the art is born. The Guild is where it finds its home.
Founded by Sidney Allo in Parkes, NSW, The BluePrint LAB is an innovation studio dedicated to the intersection of cultural iconography and contemporary artistry.
"We approached Elvis not as kitsch, but as a geometric blueprint. His silhouette, guitars, the typography of love letters — each element was deconstructed to essential form. The result is a wearable art collection that feels simultaneously timeless and radically contemporary."
LEARN MORE ABOUT THE STUDIOBe the first to know about new drops, exclusive releases, and private viewings. Subscribers receive early access to all future collections — before the public, before the crowd.
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